What happened?
Liga Portugal Betclic has partnered comedian Luana do Bem as the face of its new campaign for the 2026/27 season. With the motto 'In the name of football, let's all play together', the campaign introduces the ambition of 'taking football beyond the stadium, bringing the competition closer to everyone who loves the game, both inside and outside the four lines'.
Why does this matter for Portugal?
Betclic has been the naming sponsor of the competition since 2023/24. The campaign was designed to last throughout the season, with different versions and content associated with the main moments of the competition.
What's next?
The campaign will be shown on TV, digital and outdoor, with a media planning of OMD Portugal.
