Portugal keeps exporting players, but Liga Portugal isn't a global brand yet Despite losing 0-1 to Spain in their last match (2026-07-06), the Portugal national team maintains one of the world's best talent academies. However, Liga Portugal still struggles to turn that talent into a consistent international product. ## Why isn't Portuguese football a global brand? The issue isn't a lack of talent. Players like Bernardo Silva, Bruno Fernandes, and Rafael Leão are wanted worldwide. But Liga Portugal still relies too much on the top three clubs to generate interest. Meanwhile, leagues like the Premier League sell stories, rivalries, and entertainment. ## What's missing for Liga Portugal to grow? The difference lies in how they view the product. Top leagues see competition as an entertainment industry. Portugal still needs to improve its digital experience, commercial exploitation, and global narrative. ## What's next for the national team? With their next match against Wales at home on 2026-09-24, the national team needs more than just talent to stand out globally.